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Brain Scans: Marketing tool of the future?

Thursday, 04 March 2010 16:04 Last Updated on Tuesday, 09 March 2010 19:45

Using advanced tools to see the human brain at work, a new generation of marketing experts may be able to test a product's appeal while it is still being designed, according to a new analysis by two researchers at Duke University and Emory University.
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How You Think About Your Age May Affect 'How You Age'

Wednesday, 03 March 2010 23:22 Last Updated on Tuesday, 09 March 2010 19:45

The saying "You're only as old as you feel" really seems to resonate with older adults, according to research from Purdue University.

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High Sensitivity to Stress isn't Always Bad for Children

Sunday, 07 February 2010 17:24 Last Updated on Sunday, 07 February 2010 17:33

Children who are especially reactive to stress are more vulnerable to adversity and have more behavior and health problems than their peers. But a new longitudinal study suggests that highly reactive children are also more likely to do well when they're raised in supportive environments.

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Excessive Internet Use Linked to Depression

Wednesday, 03 February 2010 17:29 Last Updated on Wednesday, 03 February 2010 18:06

People who spend a lot of time browsing the net are more likely to show depressive symptoms, according to the first large-scale study of its kind in the West by University of Leeds psychologists.

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